born from a love of storytelling through flowers

Every design is grounded in a painterly use of texture, color, and negative space, crafted for those who find joy in the details.

Bouquet of red, pink, and white flowers along with cocktail glasses with garnished drinks and a framed menu on a black table outside.

MEET YOUR FLORAL DESIGNER

Hi, I’m Valerie

The floral designer behind Floreale Studio.

For years, I worked in headhunting and business operations, where I specialized in helping companies find the right people and built thoughtful systems behind the scenes. Yet, I’ve always been creative and had often found myself craving a tangible form of creativity - something slower and more sensory. Floral design became an outlet, and eventually, my calling.

Today, I create floral arrangements that are rooted in storytelling, guided by instinct, and inspired by nature. I believe flowers are more than decoration, they create an environment. Whether I’m designing for a wedding, an intimate gathering, or a quiet corner of someone’s home, my goal is to create something that feels personal and poetic.

Thank you for being here.
I’m honored to share my work with you.